TotalEnergies and rugby, a great story
TotalEnergies has been backing the Section Paloise Béarn Pyrénées for more than 30 years. The values of rugby are also those of the company.
“The Total group in Béarn has strong, historic connections with the CSTJF and the city of Pau. Renewed for more than thirty years, the sports sponsorship partnerships with the Section Paloise Béarn Pyrénées and the ASAC Basco-Béarnais for the Pau Grand Prix are perfect proof of this. Through its long-term commitment to professional and amateur sport, Total contributes to the influence and attractiveness of the region.”
Since 1986, rugby and the Paloise Béarn Pyrénées Section have held a privileged position in TotalEnergies' sponsorship strategy in France.
The Company has been involved in motorsports for over 50 years now. Supporting the most prestigious international competitions is also an opportunity to test the fuels and lubricants formulated by the research department at TotalEnergies, in the most extreme conditions of use. Synonymous with performance, quality and reliability, they contribute to the success of many motor racing partners. The range of highly-technical products, that demonstrate their energy efficiency, are developed for car racing teams and also for all consumers when they are released onto the market.
TotalEnergies is a long-standing partner of world motorsports and is proud to support the oldest city race in France. And so every year, for more than 30 years, TotalEnergies has been present alongside the city of Pau to give its support to the legendary Grand Prix. After two blank years owing to the COVID health crisis, it is with great pride and pleasure that the Pau Grand Prix is back on the starting grid in 2022, at the heart of the city of Pau, under a brand-new name: the Pau Motors Festival! This edition is a watershed moment for the event, which has become an ultramodern showcase for innovation and the new challenges of sustainable mobility. Against the backdrop of this change in format, toward a Grand Prix using new energies, TotalEnergies has once again decided to support this unmissable event in the life of Pau, since 1933. Our teams, experts and engineers presented the innovations available in terms of electric propulsion, hydrogen solutions and new fuels as well as innovative compounds and materials.
Total has been sponsoring the ladies’ race since 2012: The Féminine de Pau.
Beyond the sponsorship given to support the organizers, the CSTJF also registers female employees in the company challenge free of charge.
Since its first participation in the race, our team has won the shield eight times in the category for over 400 employees. Whether they walk or run the race, the women in the company teams represent our values of mutual support and togetherness.
Before the race, competitors are invited to participate in a warm-up session led by a coach, followed by a healthy cocktail made with local and seasonal products.
Every year, the organizers donate part of the competitors’ registration fee to a cystic fibrosis research organization. Naturally it’s not winning that counts, it’s taking part. We are proud of our team and of our contribution to the race. There are two Féminine de Pau races every year, and over 4,000 women participate in the event where emotions run high!